Thank you for taking the time to read our Cookie and Privacy Policy!

DIDDA (DK25318889), Vigerslev Allé, 2500 Copenhagen, Denmark, the company behind didda (hereafter “us”, “we”, or “our”) is the data controller responsible for processing your data as described in this policy. If you have any questions about how we process your data, feel free to contact us.

Privacy Policy

We collect information about visits to our website, including your visit if you accept the relevant cookies. We use this information to improve your user experience, evaluate the use of individual elements of our websites, and support our marketing. Read more in our Cookie Policy, below.

We care about your privacy and aim to be transparent about how we process your data. Here you can read about the information we collect, how we process it, and who has access to it.

We only process your data when we have a specific purpose, and when that purpose is fulfilled, we delete the data unless it is further processed for another reason as described below.

Our processing of your data is governed by the EU General Data Protection Regulation (GDPR) and national data protection legislation.

Information We Collect

• By analyzing your behavior and engagement with our website and communication (e.g., IP address, country, viewed pages, interaction/clicks, etc.).
• From you when you provide information to us (e.g., demographic data, name, email, telephone number, payment info, order details).
• From third parties, such as credit scoring services.
  
  

Why We Process Your Personal Data

We process your personal data to fulfill our obligations to you as a customer and for various other purposes, such as improving your user experience, tailoring offers, and analyzing your behavior on our website.

Profiling

We create individual customer profiles based on your browsing behavior, purchases, and supplied information. This helps us tailor offers and improve your experience after you’ve given consent.

Fair Use

We identify abnormal buying patterns using algorithms and may reject an order if buying behavior is beyond what we consider acceptable. This is to ensure fair use and prevent reselling.

Consent

If you want to receive personalized offers and campaign information, you can give your consent. We will send tailored inspiration and offers via email or SMS based on your purchase history and preferences.

Contractual Obligations

We need certain personal data to administer and ship your goods and receive payment. We are also obligated to provide customer service and manage your account.

Legitimate Interest

We process your personal data to evaluate misuse of our Fair Use policy, tailor website content, and ensure secure operation of our website and systems.

Legal Obligations

We are legally obligated to process certain personal data to comply with the Danish Bookkeeping Act and other legislation concerning consumer rights and product safety.

How Long We Keep Your Data

We retain your personal data only for as long as necessary to fulfill the purpose of the processing.

Who We Share Your Data With

Processors

We use subcontractors to process personal data for specific purposes under our instructions and responsibility, e.g., IT services and marketing communications.

Controllers

We may cooperate with companies acting as independent controllers for purposes such as transportation, personalized marketing, and payment services.

Third Country Transfers

Some of our partners are located outside the EU. We ensure that data processing is protected through contracts and technical measures. Transfers to the USA are safeguarded by standard contractual clauses and other measures.

Your Rights

You have various rights under GDPR, including access, rectification, and erasure of your personal data. You can also object to data processing or request data portability.

• Right to Access: You can request access to the personal data we hold about you by contacting us.
• Right to Rectification: You can request that we update or correct your personal data if it is inaccurate.
• Right to Erasure: You have the right to request deletion of your personal data under certain conditions, such as if the data is no longer needed or you withdraw your consent.
• Right to Object: You can object to the processing of your data for direct marketing or based on legitimate interest.
• Restriction and Data Portability: You can request restrictions on data processing in certain circumstances and request a copy of your data in a structured, machine-readable format for portability.
  
  

Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit websites. They help websites recognize your device and improve your browsing experience. We use cookies to track user activity, enhance functionality, and support our marketing efforts.

Types of Cookies We Use

• Browsing Cookies: We track your behavior on our website to tailor content and offers.
• Analytical Cookies: We use tools like Google Analytics to understand how visitors interact with our website and improve its performance.
• Third-party Cookies: We collaborate with partners like Facebook and Google to show you relevant ads.
• Functionality Cookies: Necessary for website functions, such as managing your shopping cart.
  
  

How to Manage Cookies

If you prefer to block or delete cookies, you can adjust your browser settings accordingly. Be aware that blocking cookies may limit your access to certain website features.